Linkbaiting is is something we (webmasters) do whether we realize it or not! We all try (hopefully) to write compelling, high quality content, that deserves to get linked to. So when you get one of those completely “natural” back links, I mean, it just doesn’t get any better than that does it? It always brings a smile to my face!
Producing content that prompts other webmasters to want to tell the world they need to visit your site, is the very best form of flattery to my way of thinking!
Linkbaiting has gotten a bad rap lately (because of the lengths some will go to in order to elicit back links.) It’s always best to linkbait by just writing the best, most compelling content you can.
The “ethics” of linkbaiting aside, I would like to offer what I feel are the five best techniques for getting other webmasters to link to your content.
So without further adu, here are my five favorite linkbaiting techniques:
Write content that is the best “out there” on your chosen topic. Make your content compelling, unique, attention grabbing, provocative, and make sure it provides real, useful, value for your visitors.
Let them hear it from you first-Be the first to break the “big” story. Stay on the cutting edge. Subscribe to magazines, trade journals, or any source of up-to-the-minute happenings in your niche. Try to be the one who gives them “the scoop”.
Offer a free tool or piece of software-Give them a good reason to come back to your site, bookmark it, and share your link with others. even if you are unable to produce this tool or software yourself, you can always find someone to do it for you.
Include “lists” of useful links in your content-Links to useful websites or useful resources tend to get linked to a lot. Make your list the most complete, or the most useful, make it stand out from the rest.
Everyone likes free stuff-Give it away-and they will come. Not only that they will tell their friends about it!
Put these techniques to work for you in most every thing you write, posts, articles, etc. and you will begin to find back links showing up with regularity. Remember these kind of unsolicited, natural back links are some of the most valuable links there are!